Step 1: think

Understand the content ecosystem

• Map current content workflow, existing tech ecosystem, and performance measurement
• Gather content info: touchpoints, volume, geographic targets, brand, industry requirements
• Recognize company culture: decentralized vs. centralized, subsidiaries/distributors, values, ways of working

Set up performance evaluation

• Define priorities: consistency, pixel perfect, time to market, costs, workload
• Define KPIs by priority
• Establish a KPI data collection method

Identify challenges

• Plot pain points of existing content ecosystem (workflow, tech, performance metrics)
• Identify ways to improve

Design a targeted content platform

• Create the ideal workflow
• Define where tech & humans are relevant
• Check profitability: value earned vs. spend

Step 2: Shape

Integrate tech solutions

• Select tech providers
• Validate solution costs
• Integrate tech solutions

Build teams of experts

• Cultural (native linguist verification)
• Technical (management, optimization)
• Production (semantic/visual/audio creation/adaptation)
• Delivery (coordination, integration)

Create a functional platform

• Define content Responsible, Accountable, Consulted, and Informed (RACI)
• Design change management framework

Build a performance studio

• Aggregate KPIs in a data visualization tool
• Global and local overview

Step 3: Deliver

Launch pilot platform

• Train and inform
• Launch full content platform
• Establish iterative improvement cycle

Analyze and optimize platform

• Monitor KPIs
• Revisit pain points and business objectives
• Identify and implement improvements

Launch platform at scale

• Maximize performance at scale
• Continuously optimize process